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Hi, here are the materials that will be prepared for the seminar. What is shown here is from my September seminar. Of course I'll change the words:

A postcard mailed to higher-income renters, printed on
bright yellow cardstock, to bypass the consumer's "ad filter."

 

I purchased this mailing list of renters from MelissaData.com.
The list was very accurate.

 

I have set up an 800 number with a recorded message for people to
call and make a reservation. Below is what I will see on my admin page
when someone leaves a message. This example is from my current real estate advertising.
It shows that a person saw my home buyer flyer in a laundromat, Bernal Bubbles on Courtand Ave., called extension 34, listened to my message for 3 minutes and 34 seconds, then left a 13-second message for me to call them back.
As you can see, it also tells me what phone number they called from. I never use that. I never make unsolicited phone calls, because they could be on the "do not call" list. I only call if they leave me a phone number in their message. If you want to get an idea of what the message will sound like, you can call 1-877-395-8140 Ext. 1 to hear a sample message. This is the phone number I'll be using for the seminar.

 

Everyone who RSVPs will go on a reservation list. This information will be added to the database. The next day they will get a confirmation phone call. They will also get a phone call the day before the seminar.

 

People on the reservation list will be mailed a confirmation letter with directions and parking information.

 

I distributed 1000 black-and-white flyers for the last seminar, and I know that at least 2 of the buyers came to the seminar because of the flyer, so I will do that again, and I'll give you one to copy and distribute as well. Bulletin boards, cafes .... The original flyer is in color, but the copies were black-and-white, xeroxed on bright yellow paper, to bypass the consumers "ad filter."

 

Here's an article ready to post on ActiveRain.com to be seen by potential buyers.
The location and date will be linked to the seminar announcement website, which displays the 800 number.

 

Signs to show buyers where the seminar room is.

 

Every buyer will receive this raffle ticket to fill out to win a gift certificate. The information will be added to the database. This is the second way we get contact information from each guest, in addition to the reservation list. This raffle ticket is how we can get the contact information of the buyer's guests, which is not on the reservation list.

 

This referral sheet will be placed on a table as people leave so that they can add the name of anyone they would like us to notify about our next seminar.

 

A testimonial sheet will also be available for comments from attendees.

 

Each person who attends the seminar is mailed a certificate of completion which includes the contact information for the real estate and mortgage consultants.

 

With the certificate of completion I will include a referral card they can use after they leave the seminar to refer someone to our next seminar.

 

People who registered but did not attend the seminar will receive this card.

 

Here is how I will start the seminar:

"Welcome and thank you for coming!

I'm Jana Cole, an independent real estate consultant here in the Bay Area, [introduce the rest of the team]. We want you to have a great experience this evening, getting all your questions answered about the home buying process. Our goal for you is that you will be so outrageously happy with the information we offer you today that you will tell the people you care about most about this seminar and encourage them to attend our next one.

Be sure to fill out your raffle ticket for a free $25 dollar gift certificate. Also, there are two sheets by the door which you will see as you exit. If you would like to give us feedback about your time here today, please feel free to do so, we would really appreciate it, and also there is a sheet where you may write the name and contact information of anyone you care about that you would like us to notify about our next seminar.

We promise that we’ll be finished in [specific amount of time] or less. Our time this evening is divided into three parts: First [the title company representative] will share with you some information about title and escrow, then I will give you an overview of the home buying process, then Jon Vetter will explain the financial aspects. We welcome your questions."

I will introduce the title company representative, who will do their presentation, then I will do my presentation, which will be 20 minutes or less, including questions. Then I will introduce Jon, who will do his presentation. I will end the seminar with:

"Please stay and ask any additional questions you have. You may schedule a consultation today if you like, and we have our business cards if you would like to call us at a later date to set up a consultation. We appreciate your feedback and referrals. Please feel free to write those on the sheets near the door. Thanks for coming."